Woolworths New Zealand has announced that Oliver Lynch has joined its business as CustomerX Director.
Lynch has joined Woolworths from a US-based tech firm, Capital Preferences and has a 25-year career in marketing and digital innovation, including senior leadership roles at Westpac NZ and various advertising agencies across New Zealand, Australia, and the UK.
In his new role, Lynch will lead the integration of Brand and Marketing, Everyday Rewards, Cartology, and Customer Insights.
“It’s an absolute privilege to lead the CustomerX team and focus on what matters most - the Kiwi customers we serve,” said Lynch.
“I’m looking forward to bringing our loyalty, media, brand, and insights together to make life even easier for our customers.”
Sally Copland, Managing Director Woolworths New Zealand, was delighted to have Lynch join the executive leadership team. She said that he has incredible experience in digital innovation and a unique way of making the complex simple.
“We’ve got some exciting plans ahead of us, and I know Oliver is looking forward to diving in and making a meaningful impact for our customers.”
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