AUSTRALIA | Woolworths has reaffirmed its commitment to delivering dependable value to customers by extending its Lower Shelf Price initiative to more than 130 new products for at least 6 months.
Since launching in May, Lower Shelf Price has grown to include approximately 800 everyday essentials and family favourites, with prices reduced by an average of 12.6 percent.
Overall, across the total basket of the new 130+ products added to Lower Shelf Price since August, customers could save up to AUD 289.
"Our customers have told us they want the everyday items in their shopping at prices they can rely on. That's why we have locked-in lower shelf prices on more than 800 items - including olive oil, cheese, tuna and rice,” said Woolworths Group CEO, Amanda Bardwell.
She said that these were not temporary specials but a long-term commitment to give families the certainty they need when budgeting for their households.
“We are seeing a strong response from customers building their weekly shop around lower shelf price goods, with rising item sales of those on the program, as well as very positive customer feedback about the value it’s delivering. We plan to continue expanding the range and providing value that our shoppers can count on."
Customers can view all products on Lower Shelf Price on the Woolworths website.
