AUSTRALIA | Woolworths has embraced the iconic nickname for its famous hot roast chicken by officially launching a limited-edition reusable "Bachelor's Handbag".
With Aussies taking home 20 million hot roast chickens every year from Woolworths, the iconic product has long been a household staple nationwide.
From next Wednesday, the 14th of October, customers can pick up a fully functional bag styled to mirror the original packaging.
Featuring the signature graphics, it comes with a sturdy handle, a detachable adjustable strap, and built-in thermal insulation, making it the perfect design for taking hot chooks home or keeping lunch cold.
Rhonda Ma, General Manager of Bags at Woolworths, said that Aussies have affectionately called hot roast chickens the 'Bachelor's Handbag' for years.
It shows you just how much the product fits into everyday life as the ultimate grab-and-go solution for fast weeknight meals, workday lunches or weekend trips.
"We decided it was finally time to make the moniker literal. It’s the ultimate novelty accessory for super fans of the hot roast chook," said Ma.
"Fully insulated and built to last, it’s designed for real life - from daily work commutes to weekend beach trips and more.”
The Woolworths "Bachelor's Handbag" will be available in-store and online for AUD 10 at select Woolworths Supermarkets and Metro stores, while stocks last.
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