Zespri’s Northern Hemisphere Sales Season Underway

Zespri’s Northern Hemisphere Sales Season Underway

Zespri’s counter-seasonal Zespri Global Supply (ZGS) programme is underway with around 33 million trays, or 118,800 tonnes, expected this year from orchards throughout France, Italy, Greece, Korea, and Japan.

That includes almost 26 million trays of Zespri SunGold Kiwifruit (or 93,600 tonnes), a 30 percent increase on last season, alongside 7 million trays of procured Zespri Green Kiwifruit from Greece and Italy (25,200 tonnes).

Zespri Executive Officer - Northern Hemisphere Supply, Nick Kirton, said the increase in SunGold volumes mainly reflected favourable growing conditions, with Italy contributing a 35 percent increase in Zespri SunGold and Zespri Organic SunGold volumes compared to last season.

“Following the completion of sales of New Zealand-grown SunGold Kiwifruit in Europe, our ZGS SunGold sales programme has now been underway for the past few weeks,” said Kirton.

“We’ll also be transitioning to ZGS-grown SunGold Kiwifruit in our Asia markets and in the US in December, with Zespri Green sales getting underway as soon as we’ve wrapped our New Zealand Green programme, with Europe now underway.”

Zespri’s Northern Hemisphere production plays a central role in maintaining a 12-month supply to customers and consumers in global markets, supporting its position as the category leader in kiwifruit and strengthening New Zealand and offshore grower returns.

Kirton added that Zespri was looking forward to providing even more high-quality, great-tasting kiwifruit from the Northern Hemisphere in the coming years.

Work has been underway since January to roll out the additional 420 hectares of Zespri SunGold Kiwifruit for Zespri’s Northern Hemisphere growing regions following the successful New Zealand Producer Vote at the end of 2024.

This includes 300 hectares allocated to Italy, 70 to Greece, and 40 to France, with the remaining area to be developed in South Korea. The expansion marked the first commercial production of SunGold Kiwifruit in Greece.

“The expansion of our Northern Hemisphere growing operations has sent a clear signal of our confidence in the long-term demand outlook for Zespri Kiwifruit and enables us to continue partnering with the best local growers,” added Kirton.

“Each season, we work closely with our supply chain partners to improve productivity while maintaining the highest quality standards that define our brand, and we’re looking forward to a strong start to the Northern Hemisphere sales season.”

Zespri is also set to provide customers and consumers in Europe with its red-fleshed Zespri Red variety, with the commercialisation of 170 hectares of red-fleshed Zespri Red approved in Italy over the next two years.

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