Natural Grocers Introduces New Private-Label Eggs

Natural Grocers Introduces New Private-Label Eggs

USA | Natural Grocers has introduced Natural Grocers Brand Regenerative Organic Certified Pasture-Raised Eggs, a new private-label offering.

The new eggs are Regenerative Organic Certified, meeting industry-leading standards for soil health, animal welfare, and farmworker fairness. They are also Certified Humane Raised & Handled and come from pasture-raised hens that live outdoors and engage in natural behaviours, including foraging and roaming on open land.

"The Regenerative Organic Certification sets a rigorous bar for how food is grown and produced, and we're proud to bring that level of integrity to our private-label eggs," said Raquel Isely, vice president of marketing at Natural Grocers.

"By working with farmers who follow regenerative practices, we're supporting healthier soil, better animal welfare, and a more resilient food system, while delivering the quality our customers expect."

Natural Grocers Brand Regenerative Organic Certified Pasture-Raised Eggs meet the Gold Standard in the company's Egg Quality Ranking System. Produced by small family farmers who follow a supplier-defined set of regenerative farming principles, the new private-label eggs are raised using agricultural practices focused on soil health, biodiversity, and carbon capture.

Since its launch in 2016, Natural Grocers Brand Products has grown to feature more than 900 high-quality products, available exclusively at Natural Grocers stores.

Each product is developed to meet the company's strict quality standards while remaining Always Affordable, reflecting its belief that access to high-quality, responsibly produced food should not be a luxury.

Recent additions to the house brand include four new varieties of Organic Frozen Ravioli and two new organic flavours to its chocolate bar line, with even more premium-quality, Always Affordable products on the way.