USA | Capri Sun has entered a new phase with the launch of Moon Punch, the brand’s first glow-in-the-dark pouch, ahead of the Total Lunar Eclipse.
For the first time, Capri Sun is turning the moon into a scannable code through Snapchat, inviting fans to participate in the lunar phenomenon to unlock an exclusive first taste of Moon Punch.
Exploration is the core of being a kid, yet children today spend less time outdoors than any other generation. Timed to this remarkable celestial event, Moon Punch features eight collectible pouches, each designed after a different moon phase, so explorers of all ages can get outside and enjoy the magic of the night sky with the glow of their favourite drink.
“Whether you grew up drinking from the iconic pouch or are one of the millions of kids who name Capri Sun as their favourite drink, we strive to create moments of fun and discovery, helping to unleash peak kid energy with every poke of the straw,” said Jessica Barker, senior brand manager, brand communications at Capri Sun.
“Playing off the iconic brand name, we’re looking from the sun to the moon for the first time. Moon Punch is here, and it’s glowing.”
Also known as a Blood Moon, the Total Lunar Eclipse will be visible to North Americans on Friday, the 14th of March, making the cosmically cherry-flavoured juice a must-have for any space lover.
Consumers can scan the moon through Snapchat during the Total Lunar Eclipse for an exclusive first look at the pouches.
Capri Sun’s glow-in-the-dark pouch caps a year of firsts for the brand, following the launch of the multi-serve jug, pallet of pouches at Walmart, and its first single-serve bottle in over 20 years.
The collectible pouches are a fun way to engage with fans and underscore Capri Sun’s commitment to its pouch format, keeping the iconic offering at the forefront for fans of all ages.
Moon Punch is available for a limited time at Amazon, Walmart, Target and Kroger, among other retailers.
