There are some occasions that have consumers reaching for Green Tea or Fruit & Herb Infusions to provide solutions for their consumption moment.
Whether it’s to meet needs such as ‘to help me sleep’, ‘aid digestion’, or ‘de-stress’, consumers are looking for functional goodness without compromising on taste.
Dilmah is the largest green tea brand in New Zealand, with the fastest value growth of +15 percent vs YA. Dilmah continues to innovate with flavours to ensure ‘Goodness Really Does Taste Great’!
Green tea is well known for its wonderful digestive-aiding properties and calming effects. That is why Dilmah Green Tea has combined the flavour profile from its No.1 infusion SKU to bring you Dilmah Green Tea with Cinnamon and Turmeric. This beautiful flavour profile combines the antioxidant goodness of green tea with the anti-inflammatory properties of cinnamon and turmeric.
Dilmah’s Fruit & Herb Infusions (Dilmah Cinnamon, Turmeric Ginger & Nutmeg 20s and Dilmah Ginger and Peppermint 20s) are in double-digit growth, outpacing the tea category.
Consumers will be pleased to know that another two SKUs are being added to the family, both caffeine-free and providing a perfect afternoon or evening beverage for that ‘wind down’ moment.
The new Dilmah Berry Fusion has a lovely complex, fruity taste balanced with a touch of cinnamon, while Dilmah Lemon & Ginger has a prominent lemon character embraced by the characteristic 'warmth' of Ginger.
On top of this, Kiwis have once again voted Dilmah as the ‘Most Trusted Tea Brand’ so you can ‘Do Try It’ with confidence.
*Source: Circana - NZ Grocery, Value Sales MAT to 08/09/2024
*Readers Digest Most Trusted Brand Survey 2024
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