Musician and newly appointed hot sauce maker Ed Sheeran launched a brand new product named Tingly Ted’s with Kraft Heinz.
While the launch of his brand of hot sauce comes as a surprise, his collaboration with Kraft Heinz does not. The singer has previously collaborated with the company involving Heinz Ketchup, and he has often advertised that he is a lover of the sauce as well, having inked a bottle of ketchup to his arm.
“I love sauces. That’s no secret. But the older I’ve got, the more I love and need spice with every meal,” described Sheeran.
There are two different Tingly sauces, the Xtra Tingly Sauce, catering to spice connoisseurs and the Tingly Sauce for those less inclined.
Sheeran and Kraft Heinz have carefully curated each sauce to create the perfect level of spiciness, making them easy to pair with anything (apart from Bananas, according to Sheeran). Made with red jalapeños and capsicum chillies and named after the singer’s childhood nickname, the Tingly Ted’s sauces are bound to be a popular choice for the shelf.
The sauces will be rolling out this year and are currently available for pre-order on Tingly Ted’s website.
