Farrah’s, a leader in the wraps category, is thrilled to launch its new Ultra Keto Wraps, setting a new standard with the lowest carb option on the market.
The launch follows the success of Farrah’s initial Low-Carb Keto Wraps, which quickly claimed the #1 Wrap ranking in NZ grocery and continues to drive 19.4 percent of total category growth (Circana data to 29/09/2024). Without compromising on taste or texture, Farrah’s has once again raised the bar for low-carb and keto innovation.
Farrah’s NEW Ultra Keto Wraps have only 1.4g of carbs per wrap – 92 percent less carbs than Farrah’s White Snack Wrap. They’re also an excellent source of fibre, contributing to 44 percent of the recommended daily intake.
“Our Ultra Keto Wraps offer even more variety for those following a keto or low carb lifestyle, and the ultra-low carb level means consumers can enjoy more in each meal,” said Jasmine Currie, Farrah’s Head of Marketing.
Like all Farrah's products, these Ultra Keto Wraps are vegan-friendly, yeast—and dairy-free, and proudly flame-baked in Upper Hutt.
After a successful launch into Foodstuffs in August, Farrah’s Ultra Keto Wraps are now available nationwide at Woolworths stores.
For more information on Farrah’s Ultra Keto Wraps and some delicious recipe inspiration, visit www.farrahs.co.nz.
