USA | Crunch the Rainbow, Taste the Rainbow with SKITTLES POP’d freeze-dried candy.
SKITTLES has launched its latest freeze-dried innovation, featuring a crispy and crunchy twist on its classic candy. SKITTLES POP'd blend a unique, crispy texture with the iconic Original fruity and new Sour flavours to deliver a taste experience for fans like never before.
"At Mars, we're constantly looking for innovative ways to deliver new experiences to our fans, based on flavour profiles and texture trends that we know consumers are seeking," said Ro Cheng, Marketing Vice President, Mars Wrigley North America.
"SKITTLES POP'd trade SKITTLES' traditionally chewy for a crispy, crunchy texture that we know our fans will enjoy."
The latest innovation from SKITTLES will be available in two 5.5-oz pack varieties, including SKITTLES POP'd Original, which features the classic flavours Strawberry, Lemon, Lime, Orange, and Grape.
Customers can also try SKITTLES POP'd Sour, which features brand-new flavours, including Sour Lemonade, Sour Blue Raspberry, Sour Strawberry, Sour Watermelon, and Sour Cherry.
With all your favourite fruity flavours included, SKITTLES POP’d will be customers’ new go-to freeze-dried candy.
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