USA | HEINZ has turned its attention to the day after Thanksgiving with the debut of HEINZ Leftover Gravy.
The first-ever squeezable bottle of HEINZ Homestyle Turkey Gravy transforms the Thanksgiving staple into a condiment perfectly poised for the ultimate leftover sandwich.
Thanksgiving has evolved into more than just one meal; it’s a multiday celebration. 94 percent of Americans craft Thanksgiving leftover sandwiches, and nearly half agree that gravy is the must-have ingredient.
Inspired by the Moist Maker, a viral sandwich thanks to a beloved 90’s sitcom, HEINZ is going all in on providing hosts the ticket to the deliciously nostalgic leftover sandwich: a slice of bread generously soaked in rich gravy.
“While HEINZ Gravy has always been a fan favourite on the Thanksgiving table, we decided to focus our attention on the day after ritual, because we all know leftovers are the best part and our unmistakably rich and smooth gravy makes them that much better,” said Jamie Mack, Associate Director of Brand Communications for HEINZ U.S.
“A social media favourite among millennial sitcom-lovers, the Moist Maker epitomised an obsession with holiday food crafted with care and detail. Now, HEINZ is celebrating the fans who share an irrational love of the nostalgic sandwich by providing the key to a delicious day-after sandwich: HEINZ Leftover Gravy.”
The new condiment launches as HEINZ doubles down on gravy during its most crucial time of year for a growing demographic of millennial hosts who are redefining holiday traditions.
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