USA | From fries to hashbrowns, HEINZ Ketchup and fried potatoes have always gone hand in hand.
While nearly all North Americans regularly dip their French fries in ketchup, less than 10 percent do the same with potato chips. The brand has settled the matter with a new, limited-edition offering: HEINZ Chip Dip – same unmistakable ketchup, but now with a wide-mouth jar, perfect for dipping potato chips.
This limited run will serve as a test and learn as the brand has considered adding the jar offering to its permanent portfolio.
“Fries and ketchup have always been a beloved combination, but for some reason, the potato chip has long been overlooked,” said Keenan White, Senior Brand Communications Manager for HEINZ.
“It truly makes no sense as fried potatoes of any kind, they’re both equally deserving of being dipped in HEINZ Ketchup. Chip Dip is all about embracing fans’ irrational love for ketchup and giving them a new way to enjoy it.”
Designed to make trying the combo as easy as “pop, dip, enjoy,” the HEINZ Chip Dip offering boasts a HEINZ ketchup bottle, a wide-mouthed glass dipping jar and a bag of potato chips.
Chip Dip is the latest example of the brand testing small batch innovations with its fans and garnering real-time feedback before bringing products to market widely. Other examples include HEINZ’s beloved “dip & squeeze” packets, which recently became available for bulk sale at Walmart for the first time ever.
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