USA | For over 125 years, JELL-O has made life’s moments sweeter through its delightfully delicious offerings.
The pudding category leader has boldly stepped into the plant-based space with the new JELL-O Oat Milk Chocolate Pudding. This new treat delivers the signature creamy texture and rich chocolate taste that JELL-O fans know and love, now in a lactose-free and vegan format.
This monumental moment marked the first time Kraft Heinz entered the plant-based desserts category and launched an oat milk-based product.
Milk is one of the most common food allergies among kids in America, affecting nearly two million kids each year, and more than 30 percent of Americans suffer from lactose intolerance. As families look for dessert offerings that fit evolving dietary needs, the multi-billion-dollar plant-based desserts category is seeing double-digit growth.
While pudding is one of the most popular desserts, four in five parents have expressed an interest in dairy-alternative versions. Current market offerings are limited and consistently fall short on taste and texture. As the category leader and first mainstream brand to enter the space, JELL-O aims to close the gap for pudding lovers everywhere.
"JELL-O has always set the standard for creamy and great-tasting desserts that families across the country can enjoy,” said Lauren Gumbiner, Associate Director of Marketing Desserts at The Kraft Heinz Company.
"As our fans’ diets and preferences change, we’re evolving our portfolio alongside them. Our chocolate pudding is a timeless classic, and now, thanks to our lactose-free and vegan oat milk version, we’re excited to give more families the opportunity to enjoy it.”
JELL-O selected oat milk, the fastest-growing dairy alternative milk, for its first venture in the plant-based space. With its creamy consistency and mild flavour, the brand is able to recreate its signature taste and texture in a plant-based, lactose-free, gluten-free, and vegan format.
Further, the brand is starting with a chocolate flavour in homage to the first-ever pudding flavour JELL-O released in the 1930s.
This launch marked a significant milestone for JELL-O and Kraft Heinz. It represented the company’s first-ever plant-based dessert and oat milk offering.
JELL-O Oat Milk Chocolate Pudding is now available in convenient 4-packs at major retailers.
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