UK | Kellogg’s has announced the launch of a new limited-edition Rice Krispies Squares on the run up to Easter - Crushed Mini Eggs & Chocolate Flavour.
Shoppers can get their hands on this eggs-cellent new flavour from the start of January, available in Tesco stores.
The Easter-inspired flavour will be available as a pack of four bars. This new edition of Kellogg’s Rice Krispies Squares delightfully combined the classic crunch of Rice Krispies cereal with a delicious chocolatey syrup, a crushed mini egg topping and a chocolatey drizzle to finish it off.
Each bite is the perfect mix of crispy, chewy, and Rice Krispies Squares’ signature ‘gooeyness’- textures that will have shoppers hunting them out to drop straight into their Easter baskets.
“Squares fans love discovering new flavours, and this Spring we’re thrilled to introduce our very first Easter-inspired Rice Krispies Squares,” said Holly Wright, Senior Brand Activation Manager.
“Featuring the perfect blend of rich chocolate and crunchy crushed mini eggs, this limited-edition treat is set to create excitement in-store and deliver a burst of joy to shoppers’ taste buds.”
The Rice Krispies Squares brand is going from strength to strength, having grown every year for the last five. And, that growth momentum continues in 2025 as 52 w/e value sales are up 10 percent on squares.
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