New Chew with a Fruity Difference

Consumers are always looking for more modern food experiences, and with this comes the challenge of developing confectionary products with an increased focus on taste and texture. Since launching in 1899, Morinaga & Co., Ltd has been dedicated to bringing a wide range of delicious confections to fans worldwide.

Hi-Chew is well-known as sensationally chewy candy bursting with flavour, and fans can look forward to trying out the two latest additions to the extensive range this spring.

PlusFruit Mix 70g offers a unique blend of two exciting superfruit flavours: Orange & Tangerine and Red Apple & Strawberry with the added fun of REAL fruit pieces inside - a first in Hi-Chew’s innovative candy-making history.

After experiencing a smash-hit success with American consumers and establishing strong, steady sales since its launch there in 2019, Superfruit Mix 90g has finally arrived on New Zealand shores. Each sweet treat packs a punch of real fruit flavour with every bite, featuring a delicious range of tangy, tropical flavours: Dragon Fruit, Acai and Passionfruit.

Rolling out now to leading supermarkets and retailers nationwide.

For more information or to become a stockist, contact Tokyo Food Retail Manager - Mark Whiteman, info@tokyofood.co.nz