USA | From first chairlift rides without panic to tackling black diamonds, ski culture has its own “unofficial” rites of passage.
As winter sports capture the spotlight and all eyes turn to the slopes, Ore-Ida has brought its iconic crinkle-cut fries from the freezer aisle to the frozen mountains.
Ore-Ida has teamed up with premium ski brand Fischer Sports to launch Ore-Ida French Fry Skis – limited-edition skis inspired by the brand’s legendary crinkle-cut fries.
Designed to bring Ore-Ida's signature crisp to the slopes, the skis feature bold crinkle-cut ridges, a golden-fry-inspired design, and a ketchup-red backdrop.
Built with Fischer’s slope-ready performance, the skis pair playful Ore-Ida style with serious downhill credibility. With “French fry” already part of the language on the slopes, shorthand for parallel skis, Ore-Ida is celebrating this milestone with a playful, limited-edition design inspired by actual French fries.
“For over 70 years, Ore-Ida has set the standard in the freezer aisle and has remained focused on always getting potatoes right,” said Claire Lukaszewski, Senior Brand Manager, Ore-Ida.
“French Fry Skis are a fun, unexpected way to take our golden, crispy on the outside, fluffy on the inside fries from the frozen aisle to the frozen slopes and celebrate a moment every skier remembers.”
Founded on the Oregon-Idaho border, where both skiing and potatoes run deep, Ore-Ida’s collaboration with Fischer Sports draws on the brand’s roots and brings French Fry Skis to the states where Ore-Ida was born.
The limited-edition skis will be available beginning in February and in limited quantities at select ski retailers in Oregon and Idaho, while supplies last.
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