UK | Pringles’ limited edition Mystery Flavour, which has had fans guessing since it launched at the start of the year, has now been revealed by the popular snacks brand as Spicy Pickle.
Would-be snack detectives have taken to social media over the past couple of months to share their guesses, including wasabi, spicy meatball, cheesy nachos, and melted popcorn.
The flavour first launched into supermarkets in January in a distinctive silver tube. It has since distributed 1.8m tubes, and fans submitted their guesses to win a trip to New York City.
Spicy Pickle was inspired by a Gen Z TikTok trend. The flavour has seen a surge in popularity among younger audiences, with a raft of videos under tags such as #pickle, #pickletrends, and #picklechallenge.
"A key part of our retail approach is finding new ways to engage with shoppers and creating those surprise and delight moments in and out of the store. Our mystery flavour did just that, and it was the first time we've brought this kind of limited edition 'guessable' flavour to UK shoppers,” said Rebecca Worthington, Pringles Marketing Lead UKI.
“Since launching in stores in January, we’ve received over 6,000 guesses, with less than one per cent of the UK correctly identifying Spicy Pickle. It’s also been a pleasure to bring our retail partners on the journey, adding a splash of mystery to supermarket shelves up and down the country.”
Shoppers can continue to enjoy Pringles Mystery Flavour, Spicy Pickle across all major retailers throughout May.
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