In an ever-evolving New Zealand market, Selaks proudly introduces their first-to-market 5% alcohol fruit wine to their lineup: Selaks Origins Breeze 5%, a crisp, and refreshing fruit wine that is lower* in alcohol and poised for success. *Lower than a standard 12.5% wine.
This innovative offering comes at a time when lower alcohol consumption is not just a preference but a growing trend among consumers seeking healthier lifestyle choices without compromising on flavour.
Consumers driving market changes
Research is clear: demand for lower-alcohol beverages is growing. Consumers are increasingly mindful of their alcohol intake and are actively seeking options that allow them to enjoy wine in moderation. This shift reflects a broader cultural movement in New Zealand towards more responsible drinking habits.
Drinking responsibly is essential, drinking mindfully is the evolution we are now embracing.
"Drinking responsibly is essential, drinking mindfully is the evolution we are now embracing," said Stephanie Shennan, Senior Brand Manager, Constellation Brands.
Giving grapes a second squeeze.
The Selaks Origins Breeze range introduces a fusion of tradition and innovation. At the heart of the Origins Breeze range is the innovative use of the Piquette method, a traditional winemaking technique originating from France. Piquette is made by rescuing already pressed winemaking grapes, and giving them a second squeeze. More taste & less waste!
"In a world where we are striving for better food utilisation, this product redirects grape juice that would otherwise have been wasted," said David Edmonds, Chief Winemaker.
Our NEW 5% range replaces our current 8% offering
Why is the taste so much better?
Piquette is a 5% ABV, product relying on natural fruit flavours. With no need to remove any alcohol through industrial methods, Piquette remains bright and fresh.
What makes it a better consumer offering?
At 5% ABV there are just 3 standard drinks in a 750ml.
We have worked hard to produce a product with all natural fruit flavours, a product that speaks of the bright fresh characters of the fruit from which it is made that can be enjoyed by a broad range of consumers.
As we launch Selaks Origins Breeze 5%, we invite our supermarket partners to join us in catering to this growing market segment.
