USA | VELVEETA has launched Vel2Go, single-serve, limited-edition packets of cheese, offering customers a new way to indulge.
Vel2Go is the brand’s first single-serve offering that has launched VELVEETA into a new category and allowed cheese lovers to enjoy VELVEETA cheese anytime and anywhere.
One in four millennials and Gen Z bring their condiments on the go to elevate everyday meals. Yet, cheese lovers have been dissatisfied due to the lack of convenient cheese condiments until now.
For over 100 years, VELVEETA fans have unlocked unrestrained pleasure by adding cheesy goodness to foods like nachos, hamburgers, vegetables, and even a bowl of ramen.
With the launch of Vel2Go, the first on-the-go cheese packet on the market, the brand has made it easier than ever for fans to elevate any food item to satisfy those cheesy cravings, whether it be drive-thru fries or a stadium hot dog.
“Our fans know VELVEETA is more than just cheese; it’s a lifestyle of indulgence, a celebration of outrageous pleasure, and a siren’s call for others to go all in on the things they love,” said Stephanie Vance, Brand Manager for VELVEETA.
“We created Vel2Go as a portable offering that’s more than just a condiment – it’s the ultimate wingman that unleashes craveability and big mood food in ways other condiments can’t.”
The launch of Vel2Go followed the brand’s launch of ready-to-eat queso earlier this year, reinforcing its efforts to double down on new formats and go all in on cheesy pleasure.
Vel2Go is also the latest example of how VELVEETA has encouraged customers to live “La Dolce Velveeta,” and embrace what the brand stands for – unapologetically living for outrageous pleasure every day and indulging in the things they love most.
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