UK | Aldi is toasting a greener future with the launch of the UK’s first supermarket own-brand aluminium wine bottle.
The Costellore Pinot Grigio aims to deliver exceptional value and impressive sustainability credentials. The innovative aluminium bottle weighs just 95g, almost 75 percent lighter than a standard glass bottle, and is fully recyclable.
This significant weight reduction translates to a considerable transport saving of over five tonnes (the equivalent of a small elephant) per truckload.
The wine, a crisp and refreshing Pinot Grigio with notes of zesty lemon and orchard fruits, is shipped directly from Italy and bottled at a sustainably powered UK winery. It perfectly accompanies seafood, white meats, light creamy sauces, or pasta.
This launch came soon after Aldi was crowned ‘Sustainable Drinks Retailer of the Year’ at The Drinks Retailing Awards, highlighting the supermarket’s commitment to sustainable practices.
This award acknowledged Aldi’s ongoing efforts, including introducing a super-lightweight bottle in partnership with Lanchester Wines and two own-brand wines in paper bottles.
“Our buying teams are constantly exploring ways to offer greater value and greener choices for our customers," said Julie Ashfield, Chief Commercial Officer at Aldi UK.
"Shoppers are looking for ways to make a difference, and we’re proud to be leading the way with innovations like this aluminium wine bottle, building on our commitment to sustainable packaging.”
Aldi partnered with Broadland Drinks, a UK-based company that provides climate-friendly packaging for the drinks industry, on this supermarket-first initiative.
“We’re delighted to partner with Aldi on the launch of the aluminium wine bottle. This initiative fits perfectly with our ambition to reduce our own carbon footprint and work with our retailers to make their businesses more sustainable," said Catherine Smith, Commercial Director at Broadland Drinks.
"We know the biggest factor in a bottle of wine’s carbon footprint is the bottle itself, so by switching from glass to aluminium, we can help meet the rising demand for alternative lower carbon formats.”
Aldi’s Aluminium Costellore Pinot Grigio will be available in stores from the 14th of April.
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