Asahi Beverages has appointed Brian Phan to the expanded role of Chief Commercial Officer.
The expanded role has combined Asahi Beverages' Commercial and Growth functions, allowing the company to better respond to the evolving beverages market and provide more growth opportunities for our customers.
For the past five years, Phan has been Asahi Beverages’ Chief Growth Officer, overseeing marketing, innovation and disruption, strategy, insights and its in-house agency 1House.
Asahi Beverages Group CEO Amanda Sellers said that Phan has brought to the enhanced Chief Commercial Officer role his deep experience, astute insight, long-term strategic foresight and exceptional leadership skills.
“In his role as Chief Growth Officer, Brian has contributed enormously to the business’ continued expansion over the past five years," she said.
“Consolidating our Commercial and Growth functions into a single function led by Brian will allow us to better support our customers.”
Phan's appointment followed the announcement in May that Asahi Beverages’ inaugural Chief Commercial Officer, Nigel Parsons, has been appointed CEO of Asahi Europe International.
Sellers added that Parsons has made an enormous contribution in his roles as Asahi Beverages’ inaugural Chief Commercial Officer and earlier during his four years as CEO of its former Asahi Lifestyle Beverages division.
“I thank Nigel for his leadership, passion and performance focus and wish him the very best for his new role in Prague in the Czech Republic.”
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