USA | Last year, Capri Sun turned its focus from the sun to the moon with the release of Moon Punch.
Now, as the moon once again has taken centre stage with a rare Blood Moon on the 3rd of March and NASA is preparing for its first crewed lunar flyby in 50 years, Capri Sun has marked the moment with the return of this fan-favourite flavour.
Introducing Capri Sun Blood Moon Punch, a limited-edition pouch featuring a bold, reddish hue inspired by the upcoming lunar events. For a first taste before it hits shelves, Capri Sun is giving away 10,000 pouches in honour of NASA’s planned 10-day Artemis II mission. All fans have to do is snap a photo of the moon.
Capri Sun’s first-ever glow-in-the-dark pouch eclipsed expectations last year and quickly became a top seller. In just a few short months, Moon Punch was orbiting sales of the brand’s top-selling flavours, including Fruit Punch and Pacific Cooler, proving it could hold its own among the classics.
With overwhelming demand from both fans and retailers to bring back this cosmic creation, Capri Sun Blood Moon Punch is cleared for launch and making a limited return this February with eight glow-in-the-dark, collectable pouches featuring different phases of the moon.
“After the overwhelming response to Moon Punch last year, our fans made one thing abundantly clear: they wanted it back,” said Kristina Hannant, Director of Marketing at Capri Sun.
“Excitement around the moon is reaching new heights this year, from its dramatic deep-red glow to a historic crewed flyby, and as momentum builds, we knew Capri Sun had to be a part of it. Blood Moon Punch lets us tap into that cultural energy while giving fans exactly what they’ve been asking for.”
More beverage news here
