As demand for functional beverages continues to grow worldwide, Celsius has expanded its local range by launching its best-selling Sparkling Orange flavour.
Already a standout performer in the US, the new flavour has brought a bright, citrus-forward addition to the New Zealand market, further strengthening the brand’s local portfolio.
The launch responded to growing consumer demand for flavour-led innovation in the functional beverage category, giving retailers another compelling option in one of the fastest-growing beverage segments.
Combining the taste of juicy oranges with a lightly carbonated finish, Celsius Sparkling Orange delivers a refreshing taste experience alongside the brand’s signature formulation.
Andrew Brooks, Head of Marketing - ANZ at Celsius, said consumer feedback has always been at the heart of the brand, and Sparkling Orange was one of the flavours customers have been asking for time and time again.
“We’re pumped to finally bring it to New Zealand and give more people the opportunity to experience one of Celsius’ most popular flavours in its largest market,” said Brooks.
“Citrus flavours continue to be a favourite among our consumers, and we are confident Sparkling Orange will be a great addition to our local range as we continue to grow the Celsius community in New Zealand with new, exciting flavour experiences.”
To celebrate the launch, Celsius will sample the new flavour at one of New Zealand's most popular festivals, Snow Machine in Queenstown, from the 8th to the 13th of September 2026.
Celsius Sparkling Orange is now available in a 330mL can at all major retailers.
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