UK | Nestlé Cereals will bring new flavours and functional benefits to breakfast tables with three new cereal launches across its Shreddies and Shredded Wheat brands.
Shreddies Peanut Butter flavour and Shredded Wheat Happy Heart and Active will offer shoppers exciting new flavours and more breakfast choices with added health benefits.
Combining the delicious, peanut-buttery flavour with Shreddies' iconic malty wholegrain squares, the new Shreddies Peanut Butter flavour cereal offers families a tasty way to start their day. It has tapped into the ever-growing popularity of peanut butter while delivering everything consumers already know and love about Shreddies.
It can be enjoyed as a standalone breakfast or complemented with additional toppings such as bananas or nuts. It can be enjoyed alongside fruit, milk and water as part of a nutritious breakfast, with high fibre, five vitamins and iron to unlock families’ morning energy*.
Nestlé has also launched a new functional benefits range to the Shredded Wheat portfolio: Happy Heart and Active. As consumers focus more on their health, Shredded Wheat’s new benefit-led range combines the goodness of wholegrain wheat with added minerals and vitamins to support healthy ageing, without compromising on taste.
Happy Heart has been formulated to help consumers looking to support their heart health. Topped with raspberry and nuts, it offers a delicious breakfast option that is high in fibre and vitamin B1, and low in saturated fat and salt.
Active is topped with pumpkin seeds and nuts and has been developed to support muscles and bone health. It provides a tasty breakfast choice that’s a source of calcium and vitamin D, and is high in fibre and low in salt.
Sarah Fordy, Head of Marketing, Nestlé Cereals UK & Ireland, was delighted to be expanding two of Britain’s best-loved cereal brands.
“As we celebrate Shredded Wheat’s 100th manufacturing anniversary in the UK, these launches demonstrate our continued efforts to evolve our cereals portfolio to meet changing consumer preferences."
The launch followed several years of strong growth for Shredded Wheat and coincided with the brand’s 100th anniversary in the UK, building on a century of production in the South of England since 1926.
Both Shredded Wheat and Shreddies have been produced at Nestlé's cereals factory in Staverton, Wiltshire, reflecting the company's long-standing commitment to British manufacturing.
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