The Coca‑Cola Company launched a new global visual identity system, rolling out across Latin America, Europe, the Middle East and Asia.
Built on the strategic principle of making every Coca‑Cola execution look and feel unmistakably Coca‑Cola, the visual refresh has signalled a new era of brand consistency and standout across more than 200 markets.
The new system has amplified Coca‑Cola’s iconic core assets. The bold red-and-white palette, the uplifting Dynamic Ribbon, the impactful Arden Square, and the unmistakable Spencerian script will be more prominent across packaging, retail environments, equipment, and digital experiences.
"Coca‑Cola is one of the most recognised brands in the world, and with that comes a responsibility to keep evolving," said Arnab Roy, President, Coca‑Cola Global Category.
“This refresh is about being clearer and more consistent in how we show up, wherever people experience our brand. By building on the things people already know and love, we're creating a stronger foundation for growth while staying unmistakably Coca‑Cola."
Coca‑Cola Zero Sugar's design has evolved to draw on the iconic heritage of Coca‑Cola, with its own distinct visual cues: larger “Zero Sugar” text, a prominent black Dynamic Ribbon on cans, and a black bottle cap on PET packaging.
Rapha Abreu, Global Vice President of Design at The Coca‑Cola Company, added that for over a century, Coca‑Cola has been a global symbol of optimism and authenticity. Now, with a single, seamless visual identity, the company can deliver a consistent brand experience to consumers.
To support the global rollout, Coca‑Cola has introduced a new immersive Brand Centre alongside tech-powered Design Intelligence tools.
Built for Coca‑Cola's internal design and marketing teams, as well as the wider network of agency partners, these new tools support governance, craft, and consistency at scale.
More beverage news here
