AUSTRALIA | As the weather warms up, Coles and Liquorland have raised the bar on home entertaining, rewarding customers with quality Schott Zwiesel European glassware, bringing even more value to the weekly shop heading into Christmas.
Customers will be able to level up their hosting game, earning ‘glassware credits’ when they spend AUD 20 or more in one transaction in-store or online at Coles and Liquorland and scan their registered Flybuys.
Once customers have collected enough credits, they can redeem the glassware range for free exclusively at Coles, both in-store and online (excluding the Coles App).
The launch comes as Coles' research revealed that about two-thirds of Australians are choosing to dine in at home more often to save money, with one in four preferring to enjoy a drink at home rather than going out.
Equally, Margaritas, Mojitos, and Gin and Tonics reign supreme as the nation’s go-to cocktails according to a Coles survey, with one in five admitting to running out of wine glasses before hosting an event at home.
Building on the success of the Schott Zwiesel range released at Coles in 2022, this new collection offers seven quality pieces to collect. Returning classics - short and large tumblers, red and white wine glasses, and elegant champagne flutes - are joined by two exciting new pieces just in time for spring spritz season: gin and tonic glasses, and a sleek carafe perfect for entertaining.
To fast-track your glassware collection and curate the perfect set, customers can earn bonus glassware credits when they purchase products from 26 participating brands at Coles and Liquorland, including Barilla, Earthwise, Nescafé, Glad, Jacobs Creek and more, as well as Own Brand products from Coles Finest, Smithy’s, Loch Lomond and Canard-Duchêne.
Coles Chief Customer and Digital Officer, Michael Courtney, said the quality glassware would provide customers with more value at the checkout and help make home entertaining a breeze.
“We’re giving our customers access to quality European glassware just by doing their regular grocery shop – perfectly timed for summer gatherings and festive celebrations,” he said.
“Whether you’re toasting with Champagne, savouring a bold Cabernet over dinner, or mixing cocktails in the backyard, our latest collection offers the perfect glass for every occasion.”
Each European-made glass, which can be redeemed in a stylish set of two, has been crafted using Schott Zwiesel’s Tritan glass protection technology.
Customers can earn glassware credits until Tuesday, the 6th January, at all Coles and Liquorland stores and online.
