UK | Diet Coke, the original sugar-free cola, has launched Diet Coke Cherry to help retailers tap into the rising demand for cherry-flavoured variants.
The launch followed the triumphant return of Diet Cherry Coke as a limited-edition earlier this year, which won over long-time fans and new shoppers alike with its nostalgic flavour and retro packaging, delivering GBP 250,000 in value sales in just three weeks.
Diet Coke Cherry has combined the popular zero-sugar liquid with a vibrant cherry flavour. It’s a winning combination; cherry variants have delivered GBP 270m in value sales over the past year, and Diet Coke continued to perform well, now worth more than GBP 500 million in retail.
“Diet Coke continues to enjoy exceptional loyalty, so much so that 32 percent of its drinkers say they’d drop out of the cola category altogether if it weren’t available. That tells you everything you need to know about the strength of the brand,” said Rob Yeomans, Vice-President, Commercial Development at Coca-Cola Europacific Partners GB.
“The return of our limited-edition Diet Cherry Coke earlier this year was met with incredible demand, so we’re making it a permanent variant designed to deliver long-term value for retailers. With cherry flavours contributing over half of cola segment growth, this launch is set to be a standout performer in 2026.”
Rolling into stores from early January, Diet Coke Cherry will be available in 330ml cans, 500ml PET bottles, and multipacks. The launch will be supported by paid social activity, in-store sampling, and digital and OOH advertising to drive trial and repeat purchases.
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