Kantar’s August Ad Impact win goes to Dilmah with ‘Making the World a Better Tea’.
Kantar said this Dilmah ad was a powerful example of purpose-led branding, where the product takes a back seat, and the brand’s values become the hero.
The "Making the world a better tea" campaign was proof that purpose-driven storytelling can resonate around the globe.
"At Dilmah, our tea is served with Kindness to People and Nature as our core reason for being," said the Dilmah team in a social post.
"This is what we captured in our commercial about our purpose, told in just 30 seconds."
Explore the beverage report here
