UK | Coca-Cola Europacific Partners (CCEP) has expanded its 500ml Supercan line-up, with Sprite, Fanta Orange and Dr Pepper now available in the larger single-serve can format.
The three brands have joined Coca-Cola Original Taste, Coca-Cola Zero Sugar and Diet Coke in the Supercan range, with the recently announced Coca-Cola Cherry also set to join the line-up.
Early data pointed to incremental growth for soft drinks, with GBP 10.71m in value sales already generated by 500ml cans across the Coca-Cola trademark. For retailers, this created another opportunity to grow chiller sales alongside their established single-serve ranges.
Sprite, Fanta Orange and Dr Pepper each bring their own distinctive brand identity to the format.
Sprite builds on its long-standing connection with basketball through a ‘Super FAN Edition x NBA’, while Fanta Orange turns up the fun with its ‘Super FANta Edition’, and Dr Pepper’s ‘Super Weird Edition’ brings the brand’s established ‘Try More Weird’ platform to the format.
Rob Yeomans, Vice-President, Commercial Development at CCEP GB said that when Supercan launched earlier this year, he saw a real opportunity to add something new to immediate consumption and create incremental growth for customers. The early performance boosted confidence in the format and proved there’s plenty more potential to unlock.
“For retailers, this isn’t about choosing between cans and bottles. Different formats work for different shoppers and different occasions,” he said.
“We know cold is sold, so prioritising chilled availability is key. Bringing the range together and using the supporting materials to create standout will help retailers make the most of the opportunity.”
More beverage news here
