UK | Jimmy’s Iced Coffee is launching a new limited-edition donut flavour.
A deliciously indulgent drink that combines the rich, bold flavour of coffee with the sweet taste of donuts.
The ready-to-drink coffee category continues to grow, increasing from GBP 343m to GBP 367m RSV over the last year, showcasing a big opportunity for retailers to tap into with their iced coffee range.
Jimmy’s Donut Iced Coffee is set to be a standout choice for young shoppers, particularly Gen Z.
In fact, 74 percent of this generation are on the lookout for new and unusual coffee flavours, and 77 percent find limited edition coffee flavours appealing. The launch will help retailers to drive demand and tap into shoppers' cravings for the next big flavour trend.
“We can’t wait for Jimmy’s Donut Iced Coffee to hit shelves. Inspired by the classic coffee-and-doughnut pairing shoppers know and love, this new product development contains the perfect balance of sweetness, while retaining Jimmy’s signature refreshing taste, packaged in a striking ready-to-drink format that is sure to stand out on shelf,” said Russell Goldman, Managing Director, Breakthrough Brands, Carlsberg Britvic.
“As shoppers continue to seek out new and distinctive flavours, the launch presents a key opportunity for retailers to tap into. As the fastest growing established UK coffee brand, our aim is to help them drive these sales in a growing category with our latest donut innovation.”
The launch will be backed by a sampling campaign, including an activation at Bournemouth’s Paulton’s Park. The product will be available in a convenient 250ml SlimCan format.
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