UK | Dr Pepper has added a fruity twist to its line-up this Valentine’s Day with the launch of Dr Pepper Zero Sugar Cherry Crush.
Coca-Cola Europacific Partners (CCEP) has announced Dr Pepper Zero Sugar Cherry Crush, a limited-edition twist on its popular zero-sugar variant. The launch will coincide with Valentine’s Day and will be supported by an integrated Valentine’s-themed marketing campaign.
The four-week period covering Valentine’s Day was worth £160 million to convenience retailers in 2024, up 3.2 percent year-on-year, and more than £3.4 million came from value sales of Dr Pepper.
Dr Pepper Zero Sugar Cherry Crush has combined the popular zero-sugar liquid with the vibrant cherry flavour, guaranteed to deliver results.
Cherry variants have delivered 55 percent of the value sales growth across colas over the past year. Flavoured carbonates were the third largest category in soft drinks.
The brand was also the second-largest flavoured carbonate brand in GB, growing ahead of the total flavoured carbonates category in value and volume sales.
A playful new can design featuring roses front and centre will deliver maximum stand-out on the shelf, especially over Valentine’s Day. In testing, more than 70 percent of consumers loved and wanted to try the concept.
“Dr Pepper has a loyal fanbase thanks to its unique taste, and continues to deliver growth ahead of the wider flavoured carbonates category,” said Rob Yeomans, Vice-President, Commercial Development at Coca-Cola Europacific Partners GB.
“We’re really excited for fans to try the new cherry twist on our zero sugar variant, a flavour which we know goes down well with shoppers and drives sales in retail. The supporting campaign is packed with personality, as is always the case with Dr Pepper, and we can’t wait to see how retailers get behind it and activate in-store.”
This limited-edition flavour will be available from the 27th of January 2025. The launch will be supported by influencer partnerships, in-store sampling, and experiential OOH advertising, encouraging consumers to step into the doctor’s billboard office for some romantic ‘advice’.
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