NEW YORK | PepsiCo has levelled up on flavour, giving consumers more ways to enjoy.
PepsiCo Away From Home’s new mixology offering, DRIPS by Pepsi, has launched eight exclusive, crafted beverages, including PEPSI Forever S’mores, TROPICANA Cotton Candy Lemonade, ROCKSTAR Pineapple Upside Down Cake and more.
Tapping into the growing trend of consumers creating unexpected twists on their favourite beverages, DRIPS by Pepsi has given fans a premium experience with the brands they know and love in unique recipes crafted by expert mixologists.
Fans can savour iconic PepsiCo products, from PEPSI and MTN DEW to ROCKSTAR and Lipton Iced Tea, enhanced with a selection of fruit syrups, creams, popping boba, fruits and berries, or other delicious mix-ins.
"Consumers, especially Gen Z, are increasingly seeking crafted beverages that provide new flavours, combinations and colours. They're unafraid to experiment, often with our products at the centre,” said Scott Finlow, Chief Marketing Officer, PepsiCo Away From Home.
“DRIPS by Pepsi is designed to understand these trends better and build PepsiCo's capabilities in this space so that we can better meet the needs of consumers and our customers. We're continuing to deepen our insights and build our capability at PepsiCo to continue to lead the way in beverage innovation.”
The DRIPS by Pepsi truck will pop up in New York City this September with various beverage combinations crafted based on trending and classic flavours.
The Pepsi Forever S’more has Pepsi with coconut and lime, finished with s'mores over whipped cream; the Starry Berry Basil includes Starry, strawberry, and basil, finished with diced strawberries, a lime wheel, and basil seeds; and the Starry Dragonfruit Blast includes Starry and watermelon garnished with dragon fruit.
Two of the MTN DEW drinks include the Dew Chill Dill, which has cucumber and basil and is garnished with a dill pickle spear, and the Dew Spicy Splash, which has lime, chamoy, and Tajin and is garnished with a gummy worm.
The Mango Horchata consists of Lipton Lemon iced tea with mango coconut horchata over strawberry boba, which is finished with cold foam. The Cotton Candy Lemonade consists of Tropicana Lemonade over candy boba, which is finished with floating cotton candy.
Finally, the Pineapple Upside-down Cake has a Rockstar Focus, with orange, pineapple, and grenadine, finished with whipped cream and a colourful orange wheel.
"DRIPS by Pepsi is special because it takes the learnings of years of innovation and recipe development to deliver unparalleled new flavours to consumers and customers nationwide,” said Chef Kyle Shadix, CRC, MS, RD, PepsiCo's Corporate Executive Research Chef for Global Beverages.
“By leveraging the breadth of the PepsiCo beverage portfolio across sodas, teas, energy drinks and more, there's no limit to the enticing combinations we can create for fans.”
