INDIA | Reliance Consumer Products Limited (RCPL) has acquired a majority stake in Australia’s popular ‘Better-For-You’ beverage business Goodness Group Global Pty. Ltd. (GGG).
The deal marked RCPL’s entry into Australia, while reaffirming its commitment to deliver the ‘global quality at an affordable price’.
Under the partnership, RCPL will help promote Goodness Group’s flagship healthy beverage brands, such as Nexba and PACE, a hydration brand co-created with Australian cricket captain Pat Cummins, in new markets, including India.
“This strategic partnership is a bold step towards establishing RCPL as a global FMCG company from India. The addition of GGG’s health-focused consumer brands like Nexba and PACE will add strength to RCPL’s healthy beverages portfolio,” said T. Krishnakumar, Director, Reliance Consumer Products Limited.
“With our strong supply chain and distribution capabilities, RCPL will ensure the expansion of GGG’s brands across newer markets and wide availability in India. This move will further help RCPL meet its promise of making the global quality accessible to everyone.”
The partnership further strengthens RCPL’s efforts to develop a health-based beverage portfolio and solidifies its position as a rapidly emerging global FMCG player from India.
The company has already entered key global markets, including the UAE, Qatar, Oman, Bahrain, Nepal, and Sri Lanka. RCPL has a strong portfolio of healthy beverages, including RasKik & Sun Crush juices, zero-sugar CSDs, and the herbal-natural beverage brand Shunya.
“We are thrilled that our brands and innovation have resonated so strongly and that our strategic partner RCPL recognises the business opportunity for us all. RCPL is one of the fastest growing players and a leading FMCG company,” said Troy Douglas, Founder, Goodness Group.
“In RCPL, we have found an incredibly strong and sophisticated partner as part of our evolution as we become a global player in up to 50 Western markets over the next five years. This partnership will provide an opportunity for the business to become the global leader in the ‘Better-For-You’ category.”
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