UK | Coca-Cola Europacific Partners has made a multimillion-pound investment behind a limited-time price-marked pack (PMP) initiative across its 2L Fanta range, helping convenience retailers offer shoppers standout value ahead of the biggest sharing occasions of the summer.
The aim is to help retailers drive sales across the Fanta range and capitalise on demand for the number one flavoured carbonate brand in GB retail, which accounts for almost one in every five flavoured carbonates sold there.
PMPs communicate value to shoppers and deliver a nearly 48 percent higher rate of sale than plain-pack soft drinks across symbol and independent convenience stores each week.
The "When It's Gone, It's Gone" packs also feature bold new front-of-pack pricing, helping shoppers quickly spot the value on shelf.
"Summer is one of the biggest retail moments of the year for soft drinks, and we know shoppers are looking for brands they trust at prices that represent genuine value,” said Ruth Fawcett, Wholesale & Independent Convenience Associate Director at Coca-Cola Europacific Partners GB.
“That's exactly what this investment is designed to deliver. Fanta is a summer socialising favourite, and we know visible value drives sales in convenience. By reducing our 2L PMP to GBP 1.89 and introducing Fanta Lemon into the range for the first time, we're giving retailers a compelling reason to stock up and shoppers an equally compelling reason to buy."
Available now while stocks last, the limited-time promotion reduces the Fanta 2L PMP from GBP 2.15 to GBP 1.89 for Fanta Orange and Fanta Fruit Twist, and introduces Fanta Lemon in a 2L PMP for the first time at the same price point.
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