Weet-Bix Stat Attack collection has expanded beyond rugby to celebrate 26 of New Zealand's most iconic athletes across 15 different disciplines, recognising that the sporting dreams of Kiwi kids now stretch far beyond the footy field.
Launching on the 10th of August for a limited 12-week run, every promotional pack of Weet-Bix will include Stat Attack cards, giving Kiwi families the chance to collect athletes who reflect the changing face of New Zealand sport.
Joining Dame Valerie Adams, Kane Williamson, Lewis Clareburt, Charnze Nicoll-Klokstad and Ardie Savea are some of New Zealand's most recognisable sporting names, including Lisa Carrington, Grace Nweke, Amelia Kerr, Erika Fairweather and many more.
Sanitarium’s Hayley Scott, Senior Brand and Activation Lead, said the new-look collection reflected the evolution of Kiwi kids' sporting interests.
For almost 20 years, Weet-Bix has celebrated the athletes inspiring Kiwi kids. Although rugby has remained an important part of New Zealand's sporting identity, children have also been inspired by athletes from athletics, cricket, football, league, netball, swimming, and many other codes.
The 2026 Stat Attack All Stars collection reflects that shift, while staying true to what has made Stat Attack such an iconic part of growing up in New Zealand.
"At Sanitarium, inspiring active, healthy lifestyles is at the heart of our purpose. We hope the Weet-Bix Stat Attack All Stars cards encourage more Kiwi kids to get active and find a sport they love.”
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