AUSTRALIA | After nearly 7,000 Aussies called for its return, Uncle Tobys has brought back its much-loved Cheerios Low Sugar cereal.
The return saw parents and health professionals across Australia rallying for the popular cereal to return as an easy, whole-grain, low-sugar option for their families to enjoy, spearheaded by pediatric dietitian Dr Kyla Smith.
"As a paediatric dietitian, I hear from parents every day who are looking for realistic, convenient breakfast options that strike the right balance between nutrition and taste. Cheerios Low Sugar filled an important gap because it contained lower sugar than many alternatives while still being a cereal that children genuinely enjoyed eating,” said Dr Smith.
"When families found out it was being removed from shelves, the response was extraordinary. Close to 7,000 parents and healthcare professionals came together to support its return, which shows just how valued this product is. I'm thrilled that families will once again have access to a breakfast option they know, trust and enjoy."
Known for its vanilla flavour, Cheerios Low Sugar is made with three whole grains (wheat, corn and oats) and has a 4.5 Health Star Rating. With less than 10g of sugar per 100g and key nutrients including fibre, calcium and iron, the iconic O-shaped Cheerios Low Sugar has become a favourite among Australian families.
Cereal Partners Worldwide Head of Marketing, Kimberley Finsten, said the Uncle Tobys’ team knew families were passionate about starting their day with a delicious and nutritious breakfast, and took that seriously.
“We're delighted to bring back Cheerios Low Sugar and continue offering families a breakfast choice they know and love."
Uncle Tobys Cheerios Low Sugar has returned to Coles shelves and will be available from the 24th of August in Woolworths, bringing back a favourite lower-sugar breakfast option for families.
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