UK | Sanpellegrino has expanded its Crafted Soda Italiana Zero Added Sugar range with the launch of Strawberry Crema, a new indulgent sparkling drink flavour.
Rolling out across select retailers from October 2026 and in wholesale from 2027, Strawberry Crema is made with juice from Mediterranean strawberries and contains zero added sugar.
Inspired by popular dessert flavours, it offers an indulgent taste while meeting continued shopper demand for berry and red-fruit drinks.
Strawberry Crema is the latest addition to the Sanpellegrino Zero Added Sugar range, which launched in 2024 with three delicious flavours: Pesca and Clementina; Limonata; and Aranciata Rossa. The range continues to innovate and build on its momentum as the best-selling soft drink launch in 2025 and has already earned award-winning recognition in 2026,
The entire Zero Added Sugar range has been enriched with added Vitamin B6 and Magnesium, which contribute to reduced tiredness and fatigue. This aligned with the wellbeing trends and growing consumer demand for drinks that are low in sugar and calories and offer a functional benefit without compromising on taste and experience.
“Strawberry Crema brings a distinctive new twist to the Sanpellegrino Crafted Soda Italiana Zero Added Sugar range. Combining delicious strawberry juice and a velvety flavour with the premium Italian credentials consumers know and love from Sanpellegrino, it also offers the added benefits of Vitamin B6 and Magnesium," said Gemma Barton, Marketing Manager at Nestlé Waters & Premium Beverages UK.
"Created for modern, balanced lifestyles, it delivers a moment of ‘permissible indulgence’ with only 10kcal per can and the functionality consumers are increasingly looking for in their soft drinks.”
Sanpellegrino has been creating Italian sparkling drinks since 1932 and is known for combining real fruit juice with carefully crafted flavours. The expansion and refresh of the line is a part of Nestlé Waters & Premium Beverages’ strategy to accelerate premium and functional beverages.
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