UK | Premium extra virgin olive oil brand Krude has announced its first major retail listing.
Co-founded by legendary Michelin-starred chef Gordon Ramsay alongside Ben and Elle Caring, Krude was created to challenge perceptions of olive oil, bringing chef-led expertise, exceptional provenance and innovative packaging to one of the kitchen's most essential ingredients.
The partnership with Waitrose marked a significant milestone for the fast-growing brand, making Krude more accessible than ever through one of the UK's leading food retailers, renowned for its commitment to quality, provenance and innovation.
Ben and Elle Caring, co-founders of Krude, were incredibly excited to see Krude arrive on the shelves at Waitrose.
“From day one, we've wanted to create an extra virgin olive oil that genuinely raises the bar, not just in flavour, but in quality, provenance and design,” they said.
“Waitrose has long been recognised for championing exceptional producers and sourcing outstanding ingredients, making it a natural home for Krude. We're delighted that more people across the UK will now be able to discover the difference that truly great extra virgin olive oil can make."
The Waitrose launch included Cook Me Nude, a robust extra virgin olive oil developed for everyday cooking, roasting and frying, and Finish Me Nude, an early-harvest extra virgin olive oil created for drizzling, dressing and finishing dishes.
Every Krude oil is fully traceable to family-run farms in Spain, where carefully selected olives are harvested early and cold extracted to preserve their bold flavour, freshness and naturally high polyphenol content.
Packaged in Krude's distinctive 100 percent UV-protective metal cans, with its signature precision Krude Control pouring spout, every detail has been designed to protect quality while delivering exceptional performance in the kitchen.
Charlotte Kissane, Oil Buyer at Waitrose, said that shoppers have been consistently seeking premium, restaurant-quality ingredients to elevate their home cooking, and Krude has hit that exact mark, being a bold, exceptional extra virgin olive oil with fantastic depth of flavour, whether finishing a dish, dressing a fresh salad, or just dipping it into warm, crusty bread.
“Both the cooking and finishing oils are brilliant additions to our oil aisle."
Cook Me Nude and Finish Me Nude are now available in over 300 Waitrose stores, marking Krude's first UK retail listing and an exciting new chapter for the premium olive oil brand.
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