USA | Quaker has put nearly 150 years of oat expertise into a bottle.
Quaker Oat Shake & Go is the latest breakthrough innovation from PepsiCo featuring functional ingredients to further meet growing demand for food and beverages that deliver on convenience, nutrition and flavour.
A convenient, easy-to-prepare option, Quaker Oat Shake & Go can help fuel consumers wherever the day takes them. It comes in two flavours, Strawberry & Banana and Cinnamon Vanilla, both crafted with no artificial preservatives, artificial flavours, or added colours.
"For nearly 150 years, Quaker has been a trusted authority on oats and a beloved household brand known for quality and nutritional expertise,” said James Wade, Chief Marketing Officer for Quaker Foods.
"The introduction of Quaker Oat Shake & Go helps reimagine the way our nutritious oats show up, bringing the power of protein, fibre, and 100 percent whole grain oats into a delicious, drinkable format."
The cold prep oats category has been on the rise in recent years, with +49 percent YOY Growth in cold prep oat searches on TikTok. Research has shown that 65 percent of Americans prepare morning meals in under five minutes, with lack of time cited as a top barrier to eating breakfast.
Oat Shake & Go can be quickly prepared whenever and wherever needed and provides the functional nutrition consumers are seeking.
With 86 percent of Americans saying they actively add protein to their diet, and 73 percent actively try to add more fibre, Quaker Oat Shake & Go has become a convenient option to help meet daily dietary goals and consumers’ demand for efficiency in the morning without the overnight wait.
"Today’s consumers want delicious and nutritious food and beverage options that fit into their busy routines, from breakfast to lunch to dinner and the snack moments in between,” said James Wade, Chief Marketing Officer for Quaker Foods.
"Quaker Oat Shake & Go reflects PepsiCo’s continued focus on meeting consumer demand and growing preference for innovations that provide more convenience and functional ingredients."
As consumers increasingly look for functional ingredients in their everyday food and beverages, PepsiCo has been leveraging its iconic portfolio of brands to lead the category transformation.
Available in the hot cereal aisle at major U.S. retailers starting in July.
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