AUSTRALIA | ALDI has turned everyone’s favourite festive centrepiece into a collectable accessory with the launch of the limited-edition Hammèz, a luxury handbag-inspired take on the Christmas ham.
The launch comes as ALDI shoppers are expected to save over AUD 304 million in the six weeks leading up to Christmas, helping households enjoy more of the festive season for less.
As families prepare for one of the year’s biggest spending periods, ALDI has remained focused on delivering quality festive favourites at prices that make Christmas celebrations more affordable.
“Christmas is one of the most important times of year for Australian families, but it can also be one of the most expensive. We’ve worked hard to make Christmas more affordable for Australian families, but importantly, we haven’t compromised on quality,” said Belinda Grice, Group Director, Seasonal & Special Buys, at ALDI Australia.
“We know many households are looking for ways to make their budget stretch further without compromising on the traditions they love. Our customers are able to put an exceptional Christmas spread on the table without paying exceptional prices. That’s what we’ve invested in delivering this year. The Hammèz is a celebration of that quality. The Hammèz is our playful way of celebrating a Christmas icon while reminding shoppers that great value is always on the menu at ALDI.”
Meet the Hammèz: The Bag of the Season
Inspired by the iconic silhouette of a Christmas ham and featuring premium leather finishes, the Hammèz transforms the festive centrepiece into a must-have collectable.
Designed to perfectly carry an ALDI Christmas ham and the entire Christmas feast in style, the Hammèz is the ultimate hosting accessory for Australians who know the true star of Christmas lunch deserves a grand entrance.
With only 150 available, the Hammèz is set to become one of summer’s most sought-after festive keepsakes, a coveted prize for ALDI’s most dedicated customers and a future collector’s item.
Available exclusively at the Ham Bag Boutique on the 19th of November, the Hammèz celebrates the quality, value and festive spirit that defines an ALDI Christmas.
Alongside the Hammèz, ALDI is giving away 1,000 limited-edition Classic Ham Bags. Created from 100 percent premium cotton, for serious ham lovers and ALDI enthusiasts alike, the bag offers a stylish and practical home for Australia’s favourite Christmas centrepiece.
Designed to help Australians store their Christmas ham and keep it fresh throughout the season, the bags can also be personalised on-site at the Ham Bag Boutique, making them a festive keepsake sure to appear at Christmas celebrations for years to come.
The bags drop as ALDI’s ham range will be launching in stores from Wednesday, the 18th of November, with the hero half leg hams dropping on Wednesday, the 25th of November:
More Christmas, For Less
While the Hammèz may be ALDI’s most unexpected Christmas launch yet, it celebrates a simple idea: Australians shouldn’t have to spend more to enjoy the festive traditions they love.
Beyond the Ham Bag Boutique, ALDI’s Christmas range is packed with everything shoppers need for a memorable festive celebration, from Christmas lunch centrepieces and entertaining favourites to award-winning desserts, festive gifting and seasonal Special Buys.
“Whether it’s gathering around a Christmas ham, hosting family and friends, or finding the perfect festive treat, we’re focused on helping Australians create a memorable Christmas with great quality products and unbeatable value,” added Grice.
With a festive range designed to deliver quality products at everyday low prices, ALDI will help Australians create memorable Christmas celebrations without stretching the household budget.
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