essano has rolled out a major evolution of its haircare range.
The updated lineup features two new collections, new additions across existing ranges and redesigned packaging with clearer category naming to make the range easier to shop and navigate.
This followed extensive research by essano with more than 500 New Zealand haircare shoppers, which showed that New Zealanders want haircare that feels tailored to their individual hair type and delivers visible results, but they also want to quickly and confidently navigate the shelf.
The findings helped shape every aspect of the redesign, from clearer packaging to benefit and key ingredient communication through to a more intuitive navigation process, making it easier than ever for consumers to find the right products depending on their hair type and concerns.
With more than 115,000 essano shampoo and conditioner units sold annually through New Zealand grocery channels, and an essano haircare product purchased every four minutes, the brand has remained a leading, trusted choice for Kiwi consumers.
All essano products are cruelty-free and made without parabens, sulphates, PEGs or phthalates. Now available at leading pharmacies and supermarkets.
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