UK | M&S has doubled the size of its Food business and reinvested in what matters most to family customers.
M&S announced the opening of its largest ever standalone Food store in Godalming, Surrey, and an expansion of the Remarksable Value range to 175 products to encourage families to do more of their weekly shop.
The new store was a former Homebase site acquired as part of the wider investment in new and renewed stores to modernise the business, creating larger food stores which can offer the full range of Food and better cater to weekly, family shoppers.
The brand-new store in Godalming will open on the 16th of July and has been designed around how modern families shop. The store features multi-temperature areas for herbs, organic and fruit, so customers can get what they need in one place, a larger in-store bakery, and a brand-new kitchen shop with home wear essentials like pots, pans and cooking utensils.
Other in-store innovations include wider fresh produce areas, a rotisserie chicken counter and family-friendly touches including mini trolleys for children.
The new store will carry the full Remarksable Value range, expanding to 175 products, adding 29 everyday shopping-list staples, including Fruit & Fibre Cereal Flakes, White Bread Finger Rolls, Pork Shoulder Steaks and Microwavable Rice.
Remarksable Value is not an entry-level own-label proposition. It has brought together everyday M&S products that have been benchmarked against the wider UK grocery market while maintaining the same quality, sourcing, ingredient and welfare standards customers expect from M&S.
M&S has become the fastest growing retailer with families for value and volume, and the recent investments in Remarksable Value products have helped shift perceptions of M&S Food among families, including 100 percent traceable British beef mince, free-range eggs, milk, fresh fruit and vegetables, and higher-welfare Oakham Gold chicken.
“We’re doubling our Food business with investment where family customers are asking for it most: bigger, better stores and more trusted value on the products families buy every week,” said Alex Freudmann, Managing Director of M&S Food.
“Godalming will be our biggest ever standalone Food store and an example of the kind of modern, full-range Foodhall we’re investing in as we double the size of the business. At the same time, expanding Remarksable Value to 175 products means more customers can get everyday low prices without compromising on the M&S quality they expect.”
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