Congo Brands Australia Pty Ltd has partnered with Real Foods Limited as the exclusive distributor for all PRIME Hydration, PRIME Energy, Alani Energy, and Congo Brands related products for the territory of New Zealand.
"All product in the New Zealand market will be compliant with New Zealand Food Safety requirements including the soon to be launched PRIME Energy 355ml Cans, which will be formulated to meet New Zealand & Australian standards," said Greg Smith, Sales Director of Real Foods Ltd.
"PRIME drinks were developed to fill the void where great taste meets function. With bold, thirst-quenching flavours to help you refresh, replenish, and refuel, PRIME is the perfect boost for any endeavour, and we’re excited to have these drinks added to our portfolio."
Since launching PRIME hydration in 2022 by co-founders Logan Paul & KSI, sales have surpassed one billion globally in 2023.
The feat comes as the company has landed lucrative sponsorships with the Ultimate Fighting Championship (UFC), the MLB’s Los Angeles Dodgers, and England’s Arsenal Football Club.
Global ambassador athletes include star NFL quarter back Partick Mahomes, Manchester City’s striker footballer Erling Haaland and UFC’s Alexander Volkanovski and Israel Adesanya.
Real Foods New Zealand ranging will be rolled out with a multi-channel approach encompassing, Retail Grocery, Food service distributors, Petrol & Convenience, Off Premise & On Premise plus Vending. Contact sales@realfoods.co.nz for all trade and sales enquiries.
