UK | Coca-Cola Europacific Partners (CCEP) has announced that Fanta has added three fruity flavours to its zero sugar line-up with the launch of Fanta Zero Apple and Fanta Zero Raspberry, plus a limited-edition Fanta Tutti Frutti Zero Sugar.
Fanta has been leading the flavoured carbs category. It has accounted for nearly one in every five flavoured carbonates sold in GB and is valued at almost three times more than its nearest competitor.
The low-calorie flavoured carbonates segment was up 23.1 percent in value over the last year. This aligned with recent research showing that more than 80 percent of GB consumers had been limiting their sugar intake.
The NPD was designed to help retailers expand their customer base and tap into the 2.5 million shoppers who frequently bought Fanta flavours while catering to the growing demand for zero-sugar options.
The zero apple and zero raspberry will be rolling into stores from the 24th of February in 330ml cans and 500ml rPET bottles for shoppers to enjoy on-the-go, and larger 2L rPET bottles and multipacks for sharing occasions at home.
Limited edition Fanta Tutti Frutti Zero Sugar will be available from mid-March in a sleek can format with a colourful and impactful design, transporting shoppers back to their teen years with a vibrant mix of peach, pineapple and banana flavours.
“We’re excited to be expanding our core zero sugar range, which will cater to consumers’ growing appetite for apple and raspberry flavours,” said Rob Yeomans, vice president of commercial development at Coca-Cola Europacific Partners (CCEP) GB.
“Our limited-edition Tutti Frutti Zero Sugar is like a carnival in a can, boasting a vibrant design that catches the eye and offers a nostalgic flavour. Limited editions are a great way to engage new shoppers, getting people excited and talking about the Fanta brand, while helping our customers drive sales.”
A multi-million-pound marketing campaign, including influencer partnerships, OOH advertising, social media and experiential events, will support all three launches.
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