UK | Innocent has launched a new Innocent kids juicy water range, with two variants – apples & strawberries, and apples & mangoes – both contain no added sugar.
The range was designed to help parents give their children more portions of fruit, and an integrated marketing campaign has supported its launch.
Both drinks are school lunchbox compliant, contain no added sugar, sweeteners, or artificial flavours, are made with 70 percent real fruit, a splash of water, and natural flavours, and count as one of the recommended ‘5-a-day’ drinks.
With only 12 percent of UK children getting their ‘5-a-day’, and 63 percent of parents in the UK worrying that their child does not get enough nutrients from their diet, the launch aimed to help kids enjoy more fruit and vegetables, more easily.
In consumer testing, both variants outperformed other kids' juice drinks in taste, refreshment, and natural ingredients. The playful new carton design features fruit font and centre to deliver maximum stand-out on shelf.
Both variants will be available in 200ml cartons and will roll into convenience stores, following an exclusive initial launch into 549 Burger King restaurants across the UK, as a worldwide first-to-market.
“Innocent continues to lead the way in providing innovative healthy drinks and this launch is another great example. Innocent kids juicy water is a blend of real fruit, water and natural flavours that comes in two recipes; apples & strawberries and apples & mangoes both of which contain no added sugar,” said Rob Yeomans, Vice-President, Commercial Development at Coca-Cola Europacific Partners GB.
“The launch offers a new healthy and convenient drinks option for children. We’re encouraging retailers to get behind the launch with in-store POS and digital assets to support visibility, drive engagement, and incremental sales in the category.”
The launch will be supported by an integrated marketing campaign including OOH advertising encouraging parents to give their kids a refreshing drink that’s one of their ‘5-a-day’.
More beverage news here
