UK | J2O has brought a taste of summer with the latest addition to its mocktails range.
The launch has built on the success of the existing mocktail range, which was originally introduced in 2023. This new Tropical Punch has a taste of pineapple with a hint of coconut. Mocktail product development has been incremental to the J2O brand.
The range includes Strawberry & Orange Blossom Mojito, Blackberry & Blueberry Martini and White Peach & Mango Daiquiri.
J2O has been a popular choice among consumers seeking soft drink alternatives. With 48 percent of people now looking to moderate their alcohol intake, compared to 36 percent in 20183, J2O offers a delicious non-alcoholic alternative.
Tropical Piña Colada ranked among the top ten most popular cocktails, meaning that J2O Tropical Punch will help venues offer customers a great tasting experience.
The canned format has ensured bartenders can produce consistent serves every time without compromising on taste or quality.
“The launch of our new Tropical Punch mocktail provides retailers with an opportunity to offer another refreshing flavour, just in time for summer when people pick up more soft drinks while on-the-go,” said Ben Parker, VP Sales Off-Trade, Carlsberg Britvic.
“We also know that in-home socialising is high, and consumers go out much less to manage budgets. J2O Tropical Punch will provide shoppers with another option to elevate their experience at home – whether that’s a summer barbecue or a big night in.”
J2O Tropical Punch, a ready-to-drink mocktail, will be available exclusively in Sainsbury’s and other retailers later in the year for a limited time only.
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