UK | The Coca-Cola Company has announced a new three-year partnership with the Premier League, signalling the brand’s return to the world’s most-watched football league.
The partnership will bring supporters closer to the action through exclusive fan activations, centre circle experiences, access to tickets, and becoming a partner of the upcoming Premier League Summer Series.
“We are thrilled to be partnering with the Premier League, the most competitive and compelling football league in the world,” said Javier Meza, President of Marketing, Europe, Coca-Cola.
“Football and the Premier League are global passion points, and we look forward to uplifting fans and making their experience even better by bringing them closer to the action.”
Coca-Cola will activate the sponsorship across multiple brands within its portfolio, including Coca-Cola Original Taste, Coca-Cola Zero Sugar, Powerade and Smartwater.
“Coca-Cola’s brand purpose is about bringing people together, and that’s exactly what happens on match days. This partnership is a brilliant opportunity to connect with fans through the drinks they know and love - and we know it will drive sales for retailers,” said Rob Yeomans, Vice-President, Commercial Development at Coca-Cola Europacific Partners GB.
“With the Premier League’s incredible reach and our portfolio of much-loved brands, we’re well-placed to drive meaningful impact for our customers while creating memorable moments for consumers.”
The partnership will launch for the 2025/26 season with an exclusive on-pack promotion in stores across the UK and Ireland.
"We are delighted to welcome back Coca-Cola as the Official Soft Drink Partner of the Premier League. Coca-Cola is loved and enjoyed by millions around the world, much like the Premier League, and brings years of experience in top-level sport sponsorship and fan engagement,” said Will Brass, Premier League Chief Commercial Officer.
“We look forward to working together over the coming seasons to drive further success for us both through this expansive, exciting partnership.”
The Coca-Cola Company has been a long-term supporter of football, and this deal marked its return after initially partnering with the competition from Season 2018/19 onward.
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