THAILAND | A growing interest in health and wellbeing, particularly among women, has led more people to seek convenient ways to incorporate protein into their daily routines without compromising taste.
That shift created the opportunity for Anlene Protein+, a ready‑to‑drink product developed with the needs, preferences and habits of women front of mind and recently launched in the market.
Protein drinks are often positioned around gym culture or heavy, shake‑style formats. But local insight revealed a gap for a different kind of solution, one that better reflects women’s daily routines and active lifestyles.
Anlene Protein+ was designed as a lighter, easy‑to‑drink option that can be enjoyed comfortably on the go. With a smoother texture and less sweet taste profile, the drink fits naturally into everyday moments, offering a convenient way to include protein without the heaviness often associated with traditional protein beverages.
“For a lot of Thai women, they’re beauty-conscious, many drink through a straw to keep their lipstick intact. A heavy, creamy drink just doesn’t fit that habit,” said Phaitoon Siri, Marketing Director, Thailand.
Alongside protein, Anlene Protein+ delivers calcium and functional benefits aligned with women’s wellbeing, reinforcing Anlene’s long‑standing focus on supporting strength, confidence and active living at every life stage.
Flavour choices were also shaped by local preferences, drawing on tastes that resonate with Thai consumers and feel familiar.
The launch of Anlene Protein+ reflects how the Lactalis-Mainland Dairy teams continue to translate consumer insights into meaningful innovation, creating products that respond to real needs in real markets.
As Lactalis-Mainland Dairy continues to grow across Asia, stories like Anlene Protein+ in Thailand highlight the importance of locally led innovation, shaped by insight and designed around the people brands exist to serve.
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