Half waffle, half filling, all magic!
Magic Waffles bring a new level of indulgence to the frozen dessert category with a unique 50 percent golden-crisp waffle and 50 percent delicious filling combination. They are a true innovation designed to stand out in the dessert aisle.
Crafted in Belgium using a trusted heritage family recipe, each 80g waffle delivers premium quality and irresistible taste in every bite.
The range includes four crowd-pleasing flavours: Apple Cinnamon, Belgian Chocolate, Custard, and Mixed Berry, offering something for every shopper.
Packed in convenient 4 x 320 g retail boxes, Magic Waffles are perfectly suited for both impulse purchases and family occasions.
Combining European craftsmanship with everyday convenience, they offer retailers a fresh, exciting product that brings variety, value, and appeal to the frozen category while capturing shopper attention and driving sales.
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