UK | Premium mixer and adult soft drinks brand, London Essence has announced the launch of its new Crisp Apple Crafted Soda into retail and hospitality venues.
With one in two UK consumers moderating their alcohol intake, and 43 percent of consumers stating more interest in premium soft drinks than no and low alternatives, the expansion of the brand’s Crafted Sodas range has allowed it to continue to embrace modern drinking and adapt to changing attitudes to socialising, both at home and in hospitality venues.
London Essence celebrates unique and creative blends across its drinks collection, and Crisp Apple is no exception. With notes of freshly picked green apples and fragrant elderflower distillate, this new Crafted Soda provides a refreshingly crisp taste with a juicy yet light and aromatic experience which appeals to a sophisticated palate.
“We are thrilled to introduce Crisp Apple to complement our existing line-up of Crafted Sodas with a different flavour profile, offering a refreshing and juicy adult soft drink. Embracing modern drinking and the evolution of changing consumer behaviours is a real focus for us,” said Melanie Ginsberg, UK Head of Marketing at London Essence.
“We developed Crisp Apple to provide consumers with a more premium adult soft drink which appeals to those moderating their alcohol consumption without compromising on taste and the desire for an elevated drinking experience.”
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